Farmers and farmworkers are being targeted in a new campaign designed to encourage men to protect themselves from the sun, as rates of skin cancer continue to rise sharply, especially in the south of England.
The new campaign – “Cover Up, Mate” – has been launched by NHS England in response to a massive increase in the number of people suffering from malignant melanoma – with men who work outside identified as the most susceptible.
Latest statistics from Cancer Research show that, since the late 1970s, skin cancer rates have more than quadrupled in Great Britain.
Top Safety Tips
Use at least factor 15 sunscreen – and plenty of it
Apply sunscreen to all exposed skin – including neck, ears and head
Wear sunglasses and a hat
Take particular care if have fair skin, moles or freckles, red or fair hair, or light-coloured eyes
The increase is largest in males, where rates have increased more than sixfold.
“Farmers, builders, sportsmen and gardeners are all being targeted [by the campaign], because of their prolonged exposure to the sun,” said a statement. “Men are a particular focus because research indicates they are much less likely than women to slap on the sunscreen.
“Sunburn increases your risk of skin cancer, which can develop slowly over time. So while sunburn might feel better in a few days, it may have done long-term damage, which could be fatal.”
NFU South West regional board chairman, James Small, said: “Working in the rough, tough world of farming, we often want to brush things off and just get on with the job.
“But there are times when that kind of resilience can come back and bite you.
“We owe it to ourselves and our families to take the risk of skin cancer seriously. Above all, if you are bothered by something, do not dismiss it – get it checked out.”
The problem is especially acute in the South West, where there has been a 32% rise in the incidence of malignant melanoma from 2009 to 2014 and a 15% increase in mortality, with 284 deaths in 2014 alone.
The counties of Cornwall, Devon, Dorset, Somerset and Hampshire all have incidence rates way above the national average – ranging from 40% to 59% above average.
– Philip Clarke, Farmers Weekly
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When livestock is raised in the pasture-based system they are allowed to graze freely and eat nutritious green grass and other green plants that are easily digested by their bodies. The animals welfare is greatly increased when they graze on green pasture.
Sustainable livestock raising also helps in reducing damage to the environment plus the produces such as pork, eggs and milk is more nutritious and taste better than food from factory farms.
Animal Health Benefits:
Livestock that are raised in restricted factory farms have less quality life than those raised on pasture. Animals when raised on pasture can move around and live a natural life where else in factory farms the animals are all crowded in confined facilities. These facilities do not have sunlight or fresh air allowing bacteria to grow and affect the livestock. This then results in the livestock being provided with antibiotics which is not best for the livestock.
Since a whole lot of animals eat grass, grazing them on pasture has a lot of benefits. Some of the benefits are the animals are able to produce drool which is great for neutralizing acids that is in their digestive system. Seeing that grain fed livestock produce less saliva they frequently suffer from dehydration, intestine harm and even death.
Human Health Benefits:
Livestock farmed on pasture produce more nutritious eggs, meat, milk which is ideal for consumers than livestock raised on grains. Adding to that, pasture raised foods have a much healthier balance of omega-3 plus omega-6 fats than your conventional foods. Their supplement levels are greater as well.
It’s no question that sustainable livestock farming is the way to go if you need to be a successful livestock farmer. The livestock are reared in a healthy way and the produce is healthy for us human beings.